Why a Slow Website Is Costing You Customers

Speed matters. In a world where attention spans are shorter than ever, your website has just a few seconds to make an impression. If it loads slowly, visitors won’t wait—they’ll click away and find someone faster.

Let’s explore why website speed is crucial for business and what you can do to fix it.

1. Users Expect Instant Access

Studies show that 40% of users abandon a website that takes more than 3 seconds to load. That’s nearly half your traffic, gone—before they even see what you offer. Whether someone’s shopping, booking, or just browsing, slow speeds instantly create frustration.

2. Search Engines Care About Speed

Google and other search engines factor site speed into their ranking algorithms. A slow website can push you down in search results, making it harder for potential customers to find you. Faster sites = better visibility.

3. Speed Impacts Sales and Conversions

Every extra second a page takes to load can reduce conversions by 7%. That might not sound like much—until you apply it to your monthly traffic. A sluggish site could be quietly draining your revenue without you realizing it.

4. It Reflects on Your Brand

A slow website makes your business look outdated or unreliable. People associate digital performance with professionalism. If your site lags, it may give the impression that your service does too—even if that’s far from the truth.

What’s Slowing You Down?

Common culprits include:

• Oversized images

• Poor hosting

• Too many plugins or scripts

• Lack of optimization

The good news? These are fixable—and often faster than you think.

Speed Up with 614 Associates

At 614 Associates, we audit, streamline, and optimize websites to perform quickly and reliably. From image compression to hosting upgrades, we’ll help you create a seamless experience that keeps visitors engaged and moving forward.

👉 Let’s make your site faster—and your business stronger. Contact us today.