What to Include in Your Small Business Website

Your website is often the first impression your business makes. It’s your digital storefront, your 24/7 salesperson, and often the place where customers decide whether or not to engage with you. But if it’s missing key information or is difficult to navigate, you might be turning potential customers away before you even know it.

So, what should a small business website include to stand out, build trust, and convert visitors into customers? Let’s break it down.

1. A Clear, Concise Homepage

Your homepage is your chance to tell people who you are and what you do—quickly. Within seconds, visitors should know:

• What your business offers

• Who it serves

• What makes you different

• How to get in touch or take the next step

Avoid clutter. Use engaging headlines, concise copy, and visuals that reflect your brand. Most importantly, include a call-to-action (CTA) like “Get a Quote,” “Schedule a Consultation,” or “Shop Now.”

2. About Page That Builds Trust

Your About page isn’t just about your story—it’s about making a connection. Share:

• Your mission and values

• The team behind the business

• Why you started and what drives you

• Any qualifications, certifications, or notable accomplishments

Keep it human and relatable. People want to know there are real professionals behind the brand.

3. Detailed Services or Product Pages

Each service or product you offer should have its own page or dedicated section. These pages should include:

• A description of the offering

• Who it’s for and how it helps

• Pricing or how to request a quote

• Testimonials or case studies (when available)

Make it easy for visitors to understand what you offer and how to take action.

4. Easy-to-Find Contact Information

Don’t make people dig for your phone number or email address. A great business website includes:

• A “Contact Us” page with a form, phone, and email

• Your business hours

• A map or directions (if you serve locally)

• Links to your social media profiles

Consider placing contact info in your site’s header or footer so it’s always accessible.

5. Clear Calls to Action (CTAs)

Guide your visitors. Each page should include a next step, whether it’s:

• Filling out a form

• Booking a call

• Downloading a free resource

• Making a purchase

CTAs should be easy to see and worded in a way that motivates action. Think: “Let’s Talk,” “Start Your Project,” or “Get a Free Consultation.”

6. Testimonials or Reviews

Social proof builds trust. Add a section of quotes or star ratings from happy clients, or link to third-party review platforms. Video testimonials or case studies are even more powerful if available.

7. Blog or Resources Section

A blog is a great place to:

• Share updates

• Provide helpful tips

• Demonstrate your expertise

• Improve your SEO with relevant keywords

Keep content evergreen when possible and focus on topics your audience cares about (just like this one!).

8. Mobile-Friendly Design

With most users browsing on smartphones, your site must look great and function smoothly on all devices. Responsive design ensures your content adjusts to any screen size.

9. Fast Load Times

If your site takes more than 3 seconds to load, visitors may bounce. Optimize images, limit plugins, and work with a developer to ensure your site performs well.

10. Secure Hosting and SSL Certificate

Security isn’t just about data—it builds trust. Ensure your site has an SSL certificate (that padlock in the browser bar), especially if you collect personal info or accept payments.

Bonus: Optional but Valuable Features

• Live chat or chatbot for instant engagement

• FAQ page to answer common questions

• Newsletter signup for building your email list

• Portfolio or gallery to showcase your work

• Privacy policy and terms of use for compliance

How 614 Associates Can Help

Building or improving your small business website can feel overwhelming—but it doesn’t have to be. At 614 Associates, we specialize in designing smart, professional websites that do more than look good—they drive results.

We offer:

• Custom website builds with mobile-first design

• Copywriting and content strategy

• Local SEO integration and optimization

• Ongoing updates and maintenance

Whether you’re starting from scratch or need a refresh, we’ll make sure your website is working as hard as you are.

Let’s Build a Site That Works for You

Your website should be more than just a digital placeholder—it should be a powerful tool for growth. If your current site isn’t delivering, or you’re ready to launch something new, we’re here to help.

👉 Contact 614 Associates today to schedule a free website consultation and take the first step toward a better online presence.