What Should Be on Your Contact Page (And What to Leave Off)

Your contact page might seem like the simplest part of your website—but it plays a big role in how potential customers reach out and engage with your business. Done well, it removes friction and builds trust. Done poorly, it creates confusion or doubt.

Here’s what every effective contact page should include—and a few things you’re better off skipping.

What to Include

1. Multiple Contact Methods

Not everyone likes to communicate the same way. Offer more than one option—like a form, email address, and phone number. Include social media links if you're active there and open to inquiries through those platforms.

2. Your Business Address

Even if you don’t have a physical storefront, listing a professional mailing address increases trust and helps with local SEO. Bonus: embed a map if customers need to visit or find you easily.

3. Business Hours

Let people know when you're available to respond. If you don’t keep traditional hours, be clear about your response time so people aren’t left wondering.

4. A Clear, Simple Contact Form

Keep it short—name, email, and message are often enough. If you need more info, explain why. Overly complicated forms can scare off leads.

5. Confirmation and Follow-Up Info

Once someone submits your form, thank them and let them know what happens next. Will you reply in 24 hours? Schedule a call? Providing clarity shows professionalism.

What to Leave Off

1. Unmonitored Email Addresses

If you list an email, make sure someone checks it regularly. An unmonitored inbox frustrates users and makes your business look inattentive.

2. Excessive Fields

Only ask for what you need. Long forms can feel intrusive and decrease the likelihood of someone reaching out.

3. Captcha Overkill

Spam protection is important, but if it's too aggressive, users may abandon the form. Use smart filtering, not friction-heavy tactics.

Don’t Let a Weak Contact Page Hold You Back

A great contact page invites connection. It reassures people they’re in the right place and that your business is easy to reach. Don’t treat it like an afterthought—it’s often the final step before a lead becomes a customer.

Let 614 Associates Help You Optimize It

At 614 Associates, we build websites designed for clarity, connection, and conversion. Whether you need a new contact page or a full site audit, our team can help you turn more visitors into leads—without the confusion.

👉 Reach out today to make sure your contact page is working as hard as the rest of your site.